MAKT 310: Consumer Behaviour: (3-0-3) A comprehensive study of behavioural models and concepts to help understand, evaluate, and predict consumer behaviour in terms of marketing implications. Determinants of consumer behaviour are explored to gain understanding of the complex forces as they affect the marketplace. The course emphasis is upon understanding the processes that influence the acquisition, consumption, and disposition of private and public sector goods and services. (Prerequisite MAKT 220)