MAKT 320: Marketing of Finance Services: (3-0-3) Providing an overview of financial services marketing, this course focuses on how banks and other financial institutions (brokerage, wealth management, and capital market organizations) employ marketing practices to ensure sustained and profitable growth in their businesses. Students learn (1) to appreciate the main characteristics of services marketing and develop a critical understanding of the nature of financial services offerings and the implications for marketing management, (2) to identify trends in the theory and practice of marketing financial services and to evaluate critically new financial products development and (3) to analyze the impact of e-technologies on financial services especially in terms of formulating e-marketing strategies. (Prerequisite MAKT 220)